Focuses on the look and feel of a digital product (colors, typography, buttons, icons, layout).
Focuses on the functionality and flow, making sure the product is easy, useful, and enjoyable to use.
A well-designed UI/UX ensures smooth navigation, intuitive layouts, and accessibility so users can achieve their tasks effortlessly.
This builds trust, improves usability, and keeps users engaged with interactive, visually appealing, and responsive designs.